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Western European e-commerce market expected to reach € 204.7 billion


The Western European B2C e-commerce market is developing extremely well. This is apparent from the new Western Europe B2C E-commerce Report, published by Ecommerce Europe, the European umbrella organization for 25.000+ companies, selling products and/or services online to consumers.

Figures in Ecommerce Europe reports are based on the Global Online Measurement Standard for E-commerce (GOMSEC). The European e-commerce figures are established in cooperation with national e-commerce associations and GfK.

Online sales will reach €204.7 billion in 2014
Just like the year before, the Western European region, comprising Belgium, France, Ireland, Luxembourg, the Netherlands and the United Kingdom, was in first position with regard to e-commerce size in 2013, with a European market share of 49%. The total B2C e-commerce economy of Western Europe amounted €177.7 billion, a 12% growth compared to 2012. Online sales of goods and services are forecast to reach €204.7 billion in 2014, a growth of more than 15% in comparison with 2013. Ecommerce Europe’s research also reveals that 95 million consumers in Western Europe bought goods and services online in 2013.

Full report and info-graphics are available here.